BE HERE, IN THE NOW

A lifestyle brand enabling you to live a more present life

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1. The origin of our name, ‘Here and Now,’ comes from the foundation of our brand purpose — to encourage living in the present moment.

2. Our role in this process is a source of support, inspiration and fuel.

3. We promote your constant growth, one with no limitation or threshold that you must meet — as humans, we are constantly evolving and meeting new parts of ourselves. We believe that this metamorphosis has a profound effect on the perception you have of yourself, and we want to start this transformative process by taking advantage of the current point in time, so you can always become a better you.

OUR PHILOSOPHY

Translated from both French and Danish, ICI ET NU means ‘Here and Now.’ The Here and Now is all the matters. This present moment right here and what we do during it, are the only things our minds should be focusing on.

Because that's the only moment we can become better versions of ourselves.

ALPHA BRAIN WAVES

Alpha brainwaves are a key component of ICI ET NU's visual identity. These brainwaves are dominant during quietly flowing, relaxed thoughts. Alpha is ‘the power of now,’ it is the resting state for the brain. These waves aid in mental coordination, calmness, mind/body integration and creativity. This state of mind is what we aim for you to feel when interacting with our brand, as it is essential to living a content life and allows you to evolve into a better you.